By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman
This e-book provides the newest examine and up to date stories within the box of nationwide model and personal label advertising. It covers quite a lot of themes, together with retailing, advertising, basic company, psychology, economics and data. It addresses varied components of software, equivalent to model naming and packaging judgements, expense elasticity, positioning, branding, buyer motivation, on-line groups, fiscal concern, techniques in development and mature inner most labels. The contributions are geared up based on the next issues: customer behaviour, strategic judgements, branding, marketplace traits and theoretical study. The ebook offers a suite of unique, rigorous and suitable contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
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Extra info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman